BUS 494 - Applied Management Capstone Project: Part 2

Credits: 2
LAB hours per week: 4
The series of Capstone Courses are designed to integrate all other knowledge learned in the BAS Applied Management & Entrepreneurship program. The courses focus on the process of creating a business plan for an entrepreneurial venture and provide students with the tools and insights to start a business. In this course, students will continue work on a business plan. At the end of the quarter, students will have developed the Market Analysis, Marketing and Sales, Funding Requests and Financial Projections sections of a business plan.
Recommended: BUS 493.
Course Outcomes:

Describe the importance of writing a business plan for a new venture.
Define the structure, sequence and scope of a business plan.
Research target market for a business concept.
Demonstrate an understanding of the functional areas of accounting, marketing, finance, management, and economics.
Write the market analysis section of a business plan.
Describe marketing and sales strategy for a business concept.
Write the marketing and sales section of a business plan.
Analyze funding needs for a business concept.
Write the funding section of a business plan.
Compile financial projections for a business concept.
Write the financial projections section of a business plan.

Course Topics:

Market Analysis
Marketing and Sales
Funding Requests
Financial Projections