BUS 493 - Applied Management Capstone Project: Part I

Credits: 2
LAB hours per week: 4
The series of Capstone Courses are designed to integrate all other knowledge learned in the BAS Applied Management & Entrepreneurship program. The courses focus on the process of creating a business plan for an entrepreneurial venture and provide students with the tools and insights to start a business. In this course, students will explore all aspects of a business idea to help reduce the uncertainty of starting a business. At the end of the quarter, students will have developed a feasibility report.
Course Outcomes:

Describe the importance of writing a business plan for a new venture.
Define the structure, sequence and scope of a business plan.
Describe a business concept.
Complete research related to a business concept.
Evaluate a business market.
Plan business logistics.
Analyze costs to determine a viable business concept.
Create a detailed business feasibility analysis.

Course Topics:

Industry Trends & Benchmarks
Business Concept Evaluation
Target Market & Demographic Analysis
Evaluation of Competition & Their Competitive Advantage
Marketing Strategies
Pricing & Promotional Strategies
Location & Building Layout Review
Labor & Equipment Needs
Operating Hours & Procedures
Estimate Startup Costs
Sales Projections & Proforma Statements
Break-Even Analysis
Business Viability
Alternative Strategies