May 21, 2024  
2023-2024 WWCC College Catalog 
2023-2024 WWCC College Catalog

BUS 194 - Small Business Management

Credits: 5
LEC hours per week: 5
Introduction to small business management and entrepreneurship. Course will include role of small business in the economy, forms of business ownership, main causes for business failure and success. Students will review the steps for opening a business and complete elements of a business plan clearly evaluating and illuminating the opportunity for entrepreneurial enterprise. Student may not earn credit for both AGBS 211  (previously AGRI 211) and BUS 194.
Course Outcomes:
  • Explain the importance of finding competitive advantage for a business.
  • Describe and compare the major forms of business organization.
  • Identify methods for addressing business risk and crime prevention.
  • Discuss ethical standards and social responsibility for business.
  • Identify and define the parts and benefits of a business and marketing plan.
  • Describe the fundamental principles involved in managing cash flow.
  • Apply management tools used to measure business performance.
  • Discuss advantages, disadvantages and sources of business financing.
  • Summarize factors to consider when choosing a business location and layout.
  • Compare inventory management methods and vendor selection criteria.
  • Discuss fundamentals for staffing and leading a company.
Course Topics:
  1. Description of Entrepreneurship
  2. Forms of Business Ownership
  3. Building a Competitive Advantage
  4. Business ethics
  5. Managing risk and crime prevention
  6. Parts of a Marketing Plan
  7. Factors to consider before using E-commerce
  8. Selecting advertising media
  9. Pricing strategies
  10. Managing cash flow
  11. Financial statements
  12. Ratio analysis and Break-even
  13. Element of a Business Plan
  14. Sources of financing
  15. Choosing the right location and layout
  16. Inventory management
  17. Personnel management