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Sep 07, 2024
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2023-2024 WWCC College Catalog [ARCHIVED CATALOG]
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EV 140 - Writing for The Winery Credits: 2 LEC hours per week: 2 Entails exchanges of ideas about what exists, what could exist and what could be done better in written materials for winery marketing publications. Sessions will include a mix of writing assignments, follow-up critiques, guest speakers with professional wine writing experience and a field trip to a winery. Recommended: ENGL& 101 . Course Outcomes:
- Identify good business writing in a variety of forms and formats.
- Employ elements of form, style, voice, and tone to business writing.
- Compose writing that appeals to the eye as well as the ear.
- Apply basic editing techniques to business writing.
- Choose the appropriate style and tone for a variety of written forms and occasions.
Course Topics:
- Elements of narrative storytelling
- How to write media releases
- Writing for and editing newsletters
- Many languages of tasting notes
- Composing back labels
- Websites and wine writing
- Writing the winery’s story
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