Business Management - Marketing Concentration, BAS

The Bachelor of Applied Science in Business Management - Marketing Concentration prepares students for careers in marketing, management, entrepreneurship, or further academic study. The program develops expertise in strategic marketing, data-driven analytics, and effective communication across multiple platforms. Students gain hands-on experience with industry tools for project management, content creation, and business analysis. Emphasizing ethical decision-making, critical thinking, and creativity, the curriculum prepares graduates to overcome real-world business challenges. With a strong foundation in brand development and audience engagement, graduates are equipped to drive business growth through informed, strategic marketing efforts.

Degree Outcomes:

1. Explain and demonstrate effective business and marketing communication strategies. 
2. Recommend and discuss strategic objectives relating to business and marketing situations. 
3. Integrate sound ethical principles related to marketing behavior. 
4. Demonstrate technological literacy of industry-related tools and platforms for project management, content creation, and business analysis.
5. Implement marketing research for effective analysis and planning.
6. Exhibit creativity and critical thinking in problem-solving and idea generation within a marketing context.
7. Implement value creation strategies to build and maintain brand identity.
8. Adapt to emerging AI advancements and integrate them into various projects.
9. Identify and engage target audiences through social media.

Entry Requirements:

Applicants for the Bachelor of Applied Science in Business Management - Marketing Concentration must have:

• Achieved at least an associate-level degree or 90 college credits
• Completed the following courses prior to acceptance in the program:
  
  ENGL& 101 - English Composition I  or AENG 100 - Writing In The Workplace 
  BUS& 101 - Introduction to Business 
  BUS 157 - Human Relations In Business 
  ACCT& 201 - Principles of Accounting I  

Note: Substitutions may apply for applicants with degrees from other colleges. Contact the BAS Program Coordinator for assistance or questions regarding the entrance requirements.