This technical degree equips students with the skills needed for entry-level roles in marketing and digital web design. Alongside core marketing competencies like advertising, social media content creation, and branding, the program emphasizes essential durable skills, including creativity, confidence, and communication, ensuring graduates have a solid personal foundation and enhanced employability.

Degree Outcomes:

1. Demonstrate effective communication skills.
2. Apply project management principles to plan, execute, and evaluate projects.
3. Exhibit creativity in problem-solving and idea generation to complex issues.
4. Adapt to emerging AI advancements and integrate them into various projects.
5. Develop leadership abilities to guide teams and achieve objectives.
6. Implement branding strategies to build and maintain organizational identity.
7. Analyze market segmentation to target specific audiences effectively.
8. Collaborate with others to accomplish shared goals and objectives.
9. Create various types of marketing content for the web.
10. Engage audiences through social media.
11. Use criticism constructively to improve work.
12. Conduct detailed analysis to inform decision-making and strategy.
13. Demonstrate initiative and adaptability in navigating evolving demands.
14. Establish meaningful connections to foster professional and personal growth.

Transferability: The AAS Degree is designed for students intending to enter a career immediately upon graduation. Typically, only selected credits are transferable to public or private universities. However, some credits may transfer into Bachelor of Applied Science Degree programs at community colleges in Washington.