BUS 340 - Marketing Management

Credits: 5
LEC hours per week: 5
This course focuses on applying previously obtained marketing knowledge and skills necessary to formulate, manage, and evaluate marketing strategies. Traditional and digital promotional channels will be examined with particular focus on managing social media marketing platforms. Students will critically analyze marketing strategies over a variety of industries for their effectiveness and applicability to diverse contexts.
Prerequisite(s): Grade of C or higher in BUS 210
Recommended: BUS 215.
Course Attribute(s): Course-BAS