BUS 288 - Marketing Project

Credits: 1-5
LEC hours per week: 5
Students create an original user-focused, responsive website for a project of their choice executing a focused business strategy with clear, measurable objectives. During the development process, students conceive, research, plan and implement the website applying skills and aptitudes attained throughout their studies. The website meets specific criteria for number of pages, function, responsiveness, efficient and intuitive navigation, cohesive styling and use of appropriate HTML, CSS and JavaScript. Students conduct a feedback process, incorporate improvements based on user-testing and surveys, then launch the website to a server. Formerly: EMRK 287.
Course Attribute(s): None