BUS 266 - Graphic Design: Branding and Packaging

Credits: 5
LEC hours per week: 5
The Graphic Design: Branding and Packaging course explores the discipline of graphic design with a focus on branding, packaging and printing. Strong emphasis is placed on identifying and focused messaging toward target segments. Practice includes the creation of logos, basic design systems, and labels.
Course Outcomes:

Create a corporate identity with a logo and basic design system.
Employ design processes to create a wrapping label.
Utilize relevant applications of tools and technology in the creation of a file for a printing press.
Experiment using different printing substrates.
Demonstrate the use of spot colors and process colors.

Course Topics:

The design process.
Principles of design.
Developing a voice through typography.
Using imagery.
File preparation.
Printing processes.