BUS 420 - Business Strategy and Sustainability

Credits: 5
LEC hours per week: 5
This course is intended to provide an overview of business strategy concepts, tools, and techniques to build and operate a sustainable organization. Integrates sustainable development and environmentalism with business management strategy to achieve corporate social responsibility. Students will learn about the ecological and economic benefits of sustainability/green practices.
Course Outcomes:

Explore the underlying theory and frameworks that provide the foundations of a successful business strategy.
Utilize critical thinking skills to analyze the competitive environment.
Apply understanding of SWOT, Competitor, Environmental, and Capabilities Analyses.
Define and identify the key characteristics of business systems as they pertain to sustainability.
Link competitive strategy and sustainability to assess strategic opportunities and risks.
Develop a sustainable business strategy in a field of interest and create a persuasive proposal that advocates this solution.

Course Topics:

Setting corporate vision, mission, and objectives
Principles of sustainability
Analyzing a firm’s external environment
Evaluating a firm’s resources and capabilities
Stakeholder analysis
Creating and sustaining competitive advantage
Choosing and managing competitive strategies
Strategic sustainability tools
Competing in global markets
Diversification and competing in multiple businesses
Managing effective strategy execution