BUS 288 - Marketing Project

Credits: 5
LEC hours per week: 5
Provides the student an opportunity to synthesize the knowledge gained in E-Marketing, Design, and Business Marketing coursework in the form of a final project. Students will plan and propose a workplace or research project and explore workplace leadership skills. Students will prepare and present final project. Recommended students take in their last quarter of the program. Formerly: EMRK 287.
Course Outcomes:

Research and evaluate potential workplace or research projects.
Develop and present a workplace project proposal.
Design a project and presentation to demonstrate skills learned in the E-Marketing and Design program.
Apply leadership skills.

Course Topics:

Project research, selection, and planning
Project proposal development and presentation
Leadership skills
Project report content
Presentation formats and design
Presentation techniques
Complete approved project
Write project completion report
Design and present project summary