BUS 265 - Graphic Design: Advertising

Credits: 5
LEC hours per week: 5
Advertising Design addresses the fine art and science of persuasion using electronic media. Students will demonstrate use of the formal creative process, taking their advertisements from Big Idea to final execution. Students will explore ideas; expand their creative arsenal; work, and rework projects to increase persuasive potency, and practical critical thinking. Projects will be practical, authentic, and may include real clientele. Formerly: EMRK 255.
Course Outcomes:

Identify target audiences and purposes for communication.
Write original copy to convey ideas clearly and powerfully.
Persuade through visual media.
Apply the formal creative process.
Use research to inform design choices.
Design still- and motion-graphics.
Present work to clientele.
Apply constructive criticism to improve work.

Course Topics:

5 W’s of communication
Strategy, branding, and positioning
Motion and sound
File Formats
Copyright and obtaining resources legally
Screen resolution
Designing for the target audience and color psychology
Client relations
Creating word/image dependency
Psychological reward
Setup/reveal model
Case studies