BUS 261 - Graphic Design: Interface Design

Credits: 5
LEC hours per week: 5
The Interface Design course is an introduction to Web and app design, using a software platform. This course focuses on the point of contact between the user and a system. Addresses aesthetics, user experience, user behavior, navigation, function, and accessibility. Students develop and revise various user interfaces as feedback informs design decisions. Formerly: CS 221 and EMRK 221.
Course Outcomes:

Direct user behavior through interface design.
Evaluate an organization’s User Experience (UX) processes.
Improve customers’ user experience based on analysis of current web-site.
Analyze Web design concepts, including page layout, multimedia, font and color selection, graphic images, audience usability and navigation.
Create a user interface using a thematic metaphor.
Develop a Web marketing strategy with goals and tactics to support it.
Use web design software platform(s).

Course Topics:

The design process
Layout and composition
Principles of design
Elements of art
Developing a voice through typography
Using imagery
Thematic approaches to design
Usability