BUS 215 - Digital Marketing

Credits: 5
LEC hours per week: 5
Provides an in-depth understanding of the principles and practices of using the Internet to market goods and services. Includes ethical, social, cultural, and legal issues surrounding digital marketing. Students will have an opportunity to develop and present a comprehensive digital marketing plan for a business. Formerly: EMRK 215.
Course Outcomes:

Explain digital marketing and technology trends impacting modern businesses.
Contrast digital marketing campaigns with traditional advertising campaigns discussing strengths, weaknesses, opportunities, and threats.
Analyze various web site designs in the context of appropriate use of digital marketing techniques.
Evaluate methods of measuring success and effectiveness of digital marketing strategies, including traffic analysis, electronic media, and branding.
Design a comprehensive digital marketing plan.

Course Topics:

Regulator Aspects of Advertising
Crafting Marketing and advertising Strategies
Advertising Planning
Planning Media Strategy
Creating Advertisement and Commercials
Using Advertising Media