BUS 210 - Principles of Marketing

Credits: 5
LEC hours per week: 5
Examine the business activities of marketing; product, place, price, and promotion. Understand the role of marketing in the economy and the process used to make effective business decisions. Emphasis on global business, including eCommerce as it relates to marketing strategy. Formerly: BA 210.
Course Outcomes:

Define marketing terms, concepts, models, and processes.
Synthesize information to explain the concept of the marketing mix; product, place, price, and promotion.
Compare and contrast tactics used by marketing firms to exploit the marketing mix.
Research and analyze consumer behavior as it relates to marketing.
Recognize cultural differences in marketing planning for a global society.
Develop a basic marketing plan that demonstrates knowledge of material covered in class.

Course Topics:

Marketing’s value to consumers
Firms and society
Marketing Strategy planning
Focusing Marketing Strategy with Segmentation and Positioning
Demographic dimensions of global consumer markets
Behavioral dimensions of the consumer market
Improving decisions with marketing information
Distribution customer service and logistics
Pricing objectives and policies
Price setting in the business world