Apr 18, 2024  
2023-2024 WWCC College Catalog 
2023-2024 WWCC College Catalog

BUS& 101 - Introduction to Business

Credits: 5
LEC hours per week: 5
This course provides an overview of business, focusing on the world of business today within the context of our global society. Basic principles and concepts include; business models, entrepreneurship, functional areas of business, management, organizational structure, human resources, marketing, information systems, finance, ethics and social responsibility, as well as emerging business topics. Key themes woven throughout the course include exploration of career options and development of business problem-solving skills. Formerly: BA 101.
Course Outcomes:
  • Identify and compare a variety of business models.
  • Describe the functional areas of business and how they interrelate.
  • Analyze and explain the major internal and external challenges faced by companies moving to a global environment.
  • Explain the key functions of management.
  • Apply an understanding of the market and brand of a product/service.
  • Identify ethical business strategies for solving business problems.
Course Topics:
  1. Business models.
  2. Functional areas of business.
  3. Management.
  4. Organizational structure.
  5. Human Resources.
  6. Marketing.
  7. Information systems.
  8. Finance.
  9. Ethics and social responsibility.
  10. Solving business problems.
  11. Emerging business topics.
Course Attribute(s): Social Science