BUS 440 - Public Relations

Credits: 5
This course focuses on developing the highly-attuned sense of awareness, informational and relational readiness, and communication response skills needed to successfully navigate the public relations field. Students will learn to identify and engage various “publics” comprised of a business’ internal and external stakeholders, including consumers, competitors, legislators, employees, and the media. While theories and case studies will establish a foundation of critical thinking, students will also gain hands-on experience writing public relations materials ranging from press releases to campaign narratives to crisis prevention and response plans.