BUS 214 - Writing for Marketing and Advertising

Credits: 5
This course aims to build the essential content marketing skills that will enable students to write clear, concise, and compelling messages for a breadth of marketing and advertising collateral. Learn techniques to develop both short-form and long-form copy for traditional and digital media channels, such as direct mail pieces, brochures, sales letters, elevator pitches, press releases, emails, social media posts, blogs, and websites. In addition to learning how to effectively convey a brand’s value proposition through words, students will apply these same techniques toward writing a resume that showcases their own skill sets.
Recommended: AENG 100 and/or ENGL 097.
Course Attribute(s) PT Written Communication