BUS 102 - Sales and Customer Service

Credits: 5
Examines concepts of Customer Relations Management (CRM) and customer servicing skills. Topics covered include understanding customer service levels, designing appropriate service delivery methods, evaluating customer satisfaction, creating effective customer experiences, identifying cultural differences, and understanding eCommerce transactional technologies. Emphasizes the importance of trust in customer relationships when partnering to create value, including privacy policies and use of personal data. Student may not earn credit for both BUS 102 and AGBS 210.