Graphic Design Certificate ***Corrections Education Only

***Not available to Clarkston, Walla Walla and online students

The Graphic Design one-year certificate consists of 45 credits taken over 4 quarters. Beginning with basic computer concepts, productivity and creative application skills, design theory and creative practice then moving to more advanced topics including marketing, branding, packaging, advertising design, this program prepares graduates for employment in creative agencies, in-house creative departments and freelance opportunities in Washington State. 

Assuming no prior computer experience, students are introduced to computer literacy, operating systems, file management and Office productivity software. 

Students then develop skills and techniques using the two most prevalent applications used in the graphic design field; Adobe Photoshop for image editing and Adobe Illustrator for vector-based design. Students learn design theory, creative practice and marketing then apply these principles to the fields of branding, packaging and advertising design in order to create compelling visual communications.

Throughout the program students will practice what they have learned by creating illustrations, corporate identities, advertising campaigns, marketing plans.

Certificate Outcomes:

• Create illustrations, corporate identities, branding, marketing, advertising, product packaging, and other forms of visual messaging.
• Use industry-standard graphic design applications at an advanced level.
• Conceptualize and implement unique, targeted and appropriate strategies in marketing, advertising, and promotional materials in print and other media.
• Integrate an understanding of the fundamental elements of design to visually empower branding, marketing, advertising and product packaging materials.
• Apply the principles of design in the conception, ideation, and creation of visual messaging.
• Develop customer-focused promotional materials through critical analysis of consumer data, focus groups, surveys, and other sources.
• Utilize relevant tools and technology to create, reproduce, and distribute visual messaging.