BUS 494 - Business Management Capstone Project: Part 2

Credits: 2
The series of Capstone Courses are designed to integrate all knowledge learned in the BAS Business Management programs. The courses provide the student the opportunity to utilize the knowledge gained through their degree coursework in the form of a final project. Students will propose and plan a workplace or research project, or a business plan for an entrepreneurial venture. Students’ chosen projects will be organized and tailored around the interests and needs of the individual student. Structured to provide an atmosphere of individualized research and study paralleled by professional expertise and guidance.

In this course, students will explore the inner workings of their proposed business project or plan to incorporate business planning, organization, management and controls into their project. At the end of the quarter, students will have analyzed and proposed for the needs of various business structures including management, operations, marketing, financial and future changes and trends within a business organization.
Course Outcomes:

Define structure, sequence and scope of proposed endeavor.
Identify potential policy and procedural issues of endeavor with intent to develop specific and appropriate solutions.
Demonstrate an understanding of the functional areas of accounting, marketing, finance, management, and economics.
Analyze funding needed to start or restructure a business.
Compile financial projections for a business concept.
Plan business logistics.
Analyze costs to determine a viable business concept.
Develop and sharpen practical career-related skills.

Course Topics:

Analysis of key success factors in the industry.
Business trends and opportunities.
Determine value creation of product or service within the industry.
Competitive Analysis, including competitor analysis, competitive advantage, customer/target market/s characteristics and major customer groups.
Marketing and sales strategies
Analysis and strategy of supply chain, including resources and partners
Business viability
Alternative strategies
Funding Analysis and opportunities
Financial projections and analysis

LAB Credits: 2
LAB hours per week: 4
Prerequisite(s): Grade of C or higher in BUS 493
Course Attribute(s): Course-BAS, Work-Based
OEE Permitted: No
Grading Basis: Graded
Instructor/Department Consent Required: Consent Required
CIP Code: 52.0201
Default Section Size/Cap: 20
Quarter(s) offered:

Fall
Winter
Spring