BUS 493 - Business Management Capstone Project: Part I

Credits: 2
The series of Capstone Courses are designed to integrate all other knowledge learned in the BAS Business Management programs. The courses provide the student the opportunity to utilize the knowledge gained through their degree coursework in the form of a final project. Students will propose and plan a workplace or research project, or a business plan for an entrepreneurial venture. Students’ chosen project will be organized and tailored around the interests and needs of the individual student. Structured to provide an atmosphere of individualized research and study paralleled by professional expertise and guidance.

In this course, students will explore all aspects of their proposed business project or plan to increase their knowledge and abilities in their chosen field and reduce uncertainty in their chosen project. At the end of the quarter, students will have researched and extensively analyzed all aspects of the industry, reporting on current status and projected growth, key strengths, KPIs, opportunities and challenges within the industry to determine viability of proposed project.
Course Outcomes:

Describe the importance of an industry analysis in business research and planning.
Evaluate an industry, including historic, current, and projected status.
Analyze key success factors in the industry
Determine environmental factors of an industry
Research current and anticipated legal requirements for the industry
Factor in current and anticipated trends on industry progression
Analyze key competitors and customer characteristics
Determine value creation of product or service
Investigate supply chain viability and strategize, resources and partners.
Determine long term viability of industry and business within the industry
Formulate alternative strategies for anticipated industry changes.

Course Topics:

Industry Analysis, including historic, current, and projected status
Analysis of key success factors in the industry
Environmental factors impacting an industry, historic, current, and projected
Legal requirements, current and anticipated, general and unique to business type
Technological trends, current and anticipated
Competitive Analysis, including competitor analysis, competitive advantage, customer/target market/s characteristics and major customer groups
Business trends and opportunities
Business viability
Determine value creation of product or service within the industry
Supply chain analysis and strategy, including resources and partners
Alternative strategies

LAB Credits: 2
LAB hours per week: 4
Course Attribute(s): Course-BAS, Work-Based
OEE Permitted: No
Grading Basis: Graded
Instructor/Department Consent Required: Consent Required
CIP Code: 52.0201
Default Section Size/Cap: 20
Quarter(s) offered:

Fall
Winter
Spring