BUS 265 - Graphic Design: Advertising

Credits: 1-5
LEC hours per week: 5
Advertising Design addresses the fine art and science of persuasion using electronic media. Students will demonstrate use of the formal creative process, taking their advertisements from Big Idea to final execution. Students will explore ideas; expand their creative arsenal; work, and rework projects to increase persuasive potency, and practical critical thinking. Projects will be practical, authentic, and may include real clientele. Formerly: EMRK 255.
Course Outcomes:

Identify target audiences and clearly define purposes for communications.
Write original copy to convey ideas clearly and powerfully.
Develop visual communications for the purpose of persuasion.
Apply the formal creative process to design visual communications.
Use research to inform design choices.
Last Updated: APR 2023

Course Topics:

5 W’s of communication
Strategy, branding, and positioning
Motion and sound
File Formats
Copyright and legal use of resources
Designing for the target audience and color psychology
Client relations
Creating word/image dependency
Case studies

Course Attribute(s): None