BUS 215 - Digital Marketing

Credits: 5
LEC hours per week: 5
Provides an in-depth understanding of the principles and practices of using the Internet to market goods and services. Includes ethical, social, cultural, and legal issues surrounding digital marketing. Students will have an opportunity to develop and present a comprehensive digital marketing plan for a business. Formerly: EMRK 215.
Course Outcomes:

Define target segmentation and explain the importance of audience selection from a chosen market.
Identify and analyze demographic and psychographic information for targeted messaging.
Conduct interviews and analyze collected data leading to the creation of marketing personas.
Practice search engine optimization (SEO) techniques.
Write a marketing email.
Design a display advertisement.
Develop a digital marketing strategy and tactics for a business.
Create web pages using a design platform.
Last Updated: APR 2023

Course Topics:

Social media.
Content creation and promotion.
Search Engine Optimization (SEO.)
Key performance indicators (KPIs.)
Online reputation management (ORM.)
Digital marketing strategy.

Course Attribute(s): None