EV 140 - Writing for The Winery

Credits: 2
LEC hours per week: 2
Entails exchanges of ideas about what exists, what could exist and what could be done better in written materials for winery marketing publications. Sessions will include a mix of writing assignments, follow-up critiques, guest speakers with professional wine writing experience and a field trip to a winery.
Recommended: ENGL& 101.
Course Outcomes:

Identify good business writing in a variety of forms and formats.
Employ elements of form, style, voice, and tone to business writing.
Compose writing that appeals to the eye as well as the ear.
Apply basic editing techniques to business writing.
Choose the appropriate style and tone for a variety of written forms and occasions.

Course Topics:

Elements of narrative storytelling
How to write media releases
Writing for and editing newsletters
Many languages of tasting notes
Composing back labels
Websites and wine writing
Writing the winery’s story

Course Attribute(s): None